Novak Djokovic pens Lacoste extension until 2025

The current world number one for men initially connected with Lacoste in 2017 following the dissolution

of his business arrangement with Japanese distributor Uniqlo.

With this new contract, Djokovic is guaranteed to wear Lacoste apparel on the court for all competitions,

including the four Grand Slams.

“Thierry Guibert, the chief executive of Lacoste, stated that Novak is not only a remarkable athlete but

also one of those great champions with a wonderful spirit both on and off the court.” Our 2017 summit

was truly a coup de coeur. I was struck by his boldness, persistence, and kindness, and I am glad we can

carry on our shared journey and support him as he takes on new challenges.

Djokovic, who achieved a joint record of 20 Grand Slam victories, is regarded as one of the best tennis

players of all time. This week, he came in ninth place on SportsPro’s 2021 list of the world’s 50 most

marketable sportsmen.

According to Forbes, Djokovic, 34, is the 46th highest-paid athlete in the world, with an estimated

US$30,000 per year.

million from sponsorships with brands including Lacoste, Peugeot, Head, and Asics.

Djokovic continued, “I have a genuine relationship with Thierry Guibert.” We communicate frequently,

and he has always been there for me during pivotal times in my work. He even uses social media to

interact with my fan club. The fact that people from all over the world are coming together to support me

is really amazing.