This season, Southampton FC will return to the Premier League with Rollbit, a cryptocurrency casino, as
a new sponsor.
A startup called Rollbit specializes in online casino games that are financed by cryptocurrencies. In
addition to specific advertising locations throughout St. Mary’s stadium, its logo will be shown on the
front of the men’s squad shirts for the Saints.
This is the Premier League’s most recent operator relationship in recent weeks, as teams began their
commercial preparations for the upcoming season while the world’s attention was focused on the highly
anticipated Euro 2024 competition.
“We’re happy to welcome Rollbit, a leader in the online gaming space, into the Saints family as our
official Front-of-Shirt Partner,” said Greg Baker, Chief Revenue Officer at Southampton.
“This collaboration represents a
dynamic combination of sport and technology, coming at a thrilling moment for the team as we prepare
to return to the Premier League. We are eager to work together to give our fans experiences they won’t
soon forget.
With this arrangement, Southampton’s ties to the cryptocurrency betting industry are furthered. In the
past, the team listed Sportsbet.io as a front-of-shirt partner. The agreement comes after betting
arrangements were signed by Wolverhampton Wanderers, Tottenham Hotspur, Leicester City, and
Crystal Palace, all of whom are top-tier teams like the Saints.
Regarding these four teams, Spurs signed a training kit partnership with the latter, while Leicester
teamed with BC.GAME, Crystal Palace with Neet88, and Wolverhampton Wanderers with DE.BET and
BetMGM.
Teams in the Premier League will soon be subject to a voluntary, self-imposed restriction on
deals for the front of shirts in 2026–2027, leaving teams with only LED advertising and sleeve sponsors
as their marketing alternatives. Because of this, a lot of operators and clubs are trying to make the most
of the final two years they have to explore these kinds of alliances.
For the clubs, the partnerships are a vital source of income, especially in light of the league’s tough
enforcement of its Profit and Sustainability Rules (PSR). For the bookies, the deals offer much-needed
exposure in the English premier league.
“Rollbit is delighted to announce its latest partnership with Southampton FC following their incredible
win in the playoff final,” stated Sam Norman, Head of Partnerships at Rollbit.
Southampton, in our opinion, is the ideal team to travel this path with as Together with one of the most
prestigious teams in the Premier League, we aim to keep growing our footprint throughout the world.
“We are excited to support Southampton’s innovative and exceptional future alongside all Saints
supporters, as we believe in the club’s vision that embodies these values.”
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