Uniqlo signs Djokovic as looks to expand abroad

PARIS – As the firm attempts to expand outside of its home market of Japan, Fast Retailing’s Uniqlo has

recruited tennis player Novak Djokovic to a five-year contract in an effort to improve brand appeal

among European and American buyers.

The top-ranked Serb will have to wear Uniqlo apparel both on and off the court as part of the

arrangement, which will cost an unknown amount.

At a press appearance in Paris on Wednesday, he revealed that he will also be engaged in the production

and design of the apparel. He was wearing tennis whites with delicate red piping.

When asked if he wanted to improve his reputation, After defeating Roger Federer in their most recent

match on clay in Rome, Rafael Nadal emerged victorious. Djokovic laughed, saying “I do not want to

compete with  Federer is more elegant than Nadal in this regard.”

Tadashi Yanai, the founder and chief executive of Uniqlo, told Reuters in an interview that the company

is rapidly expanding in the United States and Europe, with plans to add 200–300 new stores annually.

Uniqlo is owned by the leading garment retailer in Asia.

He continued by saying that Uniqlo, the company that owns the Princesse Tam.Tam and Comptoir des

Cotonniers chains in France, did show some interest in buying up small businesses. Yanai had previously

said that the corporation was only looking to go into big deals.

Yanai told Reuters, “We would be interested in both Europe and the United States.” “Small companies as

well as others.”

He continued by saying that Uniqlo’s expansion plans were aided by the low commercial rents in the

United States and Europe.

“For startup businesses that wish to The current state of the economy is quite favorable for entering the

market,” he stated.

He announced during the press conference that Uniqlo was having trouble operating some of its UK

locations and that it will be closing underperforming locations and opening new ones.